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Kate Burns

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"Life is change..."

 
 

“...and global retail is no exception. The truth is, there is no road map to expanding your brand into foreign markets. The growth of the global marketplace has sent retail competition through the roof and seen consumers demand more from their brands each day. That’s why you need a trailblazer to lead your brand on its journey into new international markets. 

I am that trailblazer. I have traveled the world and studied consumer and retail culture for over a decade, and I am here to guide your brand through the exciting challenges of global expansion. Realigning your business objectives with the needs and expectations of a new customer base requires careful planning and a healthy dose of risk-taking.

Kate Burns is where passion meets pragmatism; my heart in fashion, and my mind in business.”

 

Kate from a young age was inspired by global creative brands, with her passion throughout her schooling in Fashion design and arts. In 2001 Kate was accepted to the famous Central Saint Martin’s fashion college in London. This is where Kate refined her Fashion design and branding skills.

Returning home, Melbourne, Australia in 2005, Kate found her calling managing and working with people within creative brands, and commenced her professional retail career with M Webster holdings, a few short months later Kate was contacted about an opportunity to join a new brand entering into the Australian retail landscape, Forever New.

Over her 10 year career with Forever new, Kate’s role as Global Business Development manager saw her work across all of their 11 global markets, involved in setting up each market, from location acquisition, shop fitting management through to team recruitment,  brand and sales management.

Kates commitment and understanding of how to create the ultimate customer experience, both instore or online is a testimate to her awareness of the ever-changing environment while always listening to her/him (the customer) , the expectations of the consumer of a brand has lifted dramatically over the past decade and will continue, Kate brings brands on this journey, supporting organization change, business development and driving expansion globally.

In 2016 Kate took an opportunity to take a career break and explore the world and opportunities around her.

In May, 2017 Kate founded her consultant business in Melbourne, Australia. Her view was to work with Australian brands working through the aggressive change of the retail landscape, the rise of online and omni channel retailers globally. Kates passion and  experience in introducing brands into new markets saw her quickly engage clients both within Australia and Internationally.

2018 saw Kate forming her American LLC, basing her office out of Los Angeles, a place that Kate has always felt at home and most inspired.

 

“2020 will continue to be a year of evolution and change in the retail and creative sectors, it’s such an exciting time for brands globally, time to make change, take risks and realign your business objectives with the customer’s needs and expectations.

Working between LA and Melbourne allows me to be in contact with some of the trailblazers in the market, both cities providing endless inspiration and opportunity to push the boundaries.

Change is the only constant, we need to be a step ahead of their needs and wants to be a successful brand these days, and change is my middle name!”

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